Pharmacy project

PR - in the pharmaceutical market

    Know-how of the company, which financial motivation of employees of retail segment is underlain  for fulfilling commitment on the sales of preparations eventual users.

    More then 5900 best pharmacies are selected for project realizing. There about 70% are below to chains. Pharmacies are categorized on therapeutic directions, in the sales of preparations of which they are most successful. For advancement of every preparation from that general pharmacies pool are taken optimum quantity for fulfilling the match  plans of sales.

    The motivation system is based on cumulative  bonus, got a pharmacy from one operator for the sales of preparations of a few producers. The size of bonus allows to warn switching of interests of retail on single action suggestions from separate producers.

    At the same time only not competitive preparations take part in the project.

    The additional services  for fulfilling the promotion

Trainings:

- the education of the drugstore employees on the example of the product of the Client;

- the products of the client become the long term priority  recommend in the drugstores;

- optimal during the period of the entering the market and winning the loyalty of the drugstore market employees.

BTL (Below the line) - The Mystery shopper:

- the reward for the present of the product in the drugstore, for giving the primary recommendations, for the  knowledge of the competitive advantages of  the product;

- the fast growth of the sales volume in a small period of time;

- optimal for the products that already have some awareness and loyalty from the employees of the drugstores.

The advertisement  on the monitors next to the purchase zone:

- the demonstration of the commercial on the monitors in the  drugstores;

- the additional visualization of the brand near the point of sale places;

stimulation of the emotional purchase.